Google Turns Search On Its Ear!

Google Turns Search On Its Ear!

CNN News Reports: "The largest change to Googles search results in History starts today".

Today, Google made the merger I'd told you to watch for...

They merged their default search results with G+ creating the much-discussed "social search".

You can read more on Google's Blog and on the CNN news story.

Who wins? Social influencers with name recognition leverating G+ and the +1 button. Who loses? The old school SEO'er. Exactly as predicted.

It is worth noting that those who don't like these personalized results can now easily turn them off which is new and useful to us as well. However, by default they are on and are what the average searcher will see if they are logged in.

This is what Facebook COULD have done two years ago and trumped Google with but delayed and has lost a critical foothold.

What does this mean for you? It means that while SEO principles remain important... that social influence and market recognition in the social space is now a KEY SEO element.

If you took my advice to leverage the +1 button, Google+, pages, authorship and badges (wow, what a mouthful!) you are now going to begin reaping the rewards.

It means that more than ever you must establish yourself in your niche, in your market and set out to become a recognized personality!

Training courses such as this are one way to expand your knowledge of how to win this game. The students that took part in the 30 Day Challenge with me last month also learned a LOT about this type of social influence.

Regardless of how you do it this is the only kind of influence that is "future proof". Tech will come and go, searches will come and go, social sites will come and go... but when you have influence and a strong community or "tribe" around you it will allow you to continue to thrive!

PS: Be sure you read the post on Google's Blog