The Future According to Google

“Google is disruptive in the marketplace, and they’ll continue to try to solve complex problems,” says Wade Beavers, CEO of Minnesota-based DoApp, a Web and mobile application development company.

Net Gains
One Google solution will change the way we access the Internet. Responding to the fact that the United States ranks 15th in the world for average Internet connection speed, Google lit a fire under us all when it announced it would outfit Kansas City, Kansas, with ultra-high-speed, fiber-optic connections, enabling citywide Wi-Fi. Now they’re looking at a possible nationwide rollout.

With Internet speeds expected to multiply 100 times faster than current hookups, Google may just bring Kansas City and the rest of the country into the 21st century.


“People are limited to the choice of a local cable provider or DSL,” says Beavers. “If Google gets into the pipe business, it’ll mean the costs of Internet service will go down, or it might even be free.” Not surprisingly, Beavers thinks the public will be interested in that possibility.

“In the future, if you can get high-speed Internet from Google for $15 a month, or free, and in return, all you have to do is look at some ads, wouldn’t you do it?” he asks.

Finer Tuning
They’ve already given us Google TV, allowing users to access the entire Web on their tubes. Next, the Android SDK app will enable users to wield a smartphone as a remote control. But will it end there?

Not by a long shot. Google already employs cloud-based technology to store data for its Gmail and Google Doc customers, but the company is set to unveil technology to provide users with a la carte downloads, music sharing, and a cloud-based “digital locker” where they can store their tunes for $25 a year.

Unlike other music-streaming sites like Rhapsody, MOG, and Napster, Google’s service would allow users to share their library with their friends, who could also listen to each song once without having to buy it. With most other existing music services, users can only listen to short snippets of a song before buying (usually 30 seconds or less).

Remote Possibilities
Google’s cloud-based music service is another example of its recognition that the future of personal computing will be conducted not in front of a desktop, but on a smartphone.

“They will mature the mobile experience,” says Igor Faletski of Vancouver-based Mobify.com, a company that optimizes websites for mobile devices. “You’ll see greater utilization of location-based applications, like Google Maps and Google Earth, to take advantage of the fact that most people will make their purchasing decisions while they’re mobile.”

Google Maps’ Street View allows users to visit places they’ve never seen, but in the future we’ll be able to shop in places we’ve never been. Recently, Google started accepting applications from businesses to have their store interiors and sales floors photographed, eventually enabling consumers to go “in the door” and experience the store with a panoramic view -- to inspire and assist further virtual purchases.

“It’s a 3-D image of anywhere in the world,” says Faletski. “And that’s in keeping with their vision of the world two, five or 10 years from now -- it’s about cutting-edge innovation and user experience, because that’s what they’re passionate about.”

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Google Turns Search On Its Ear!

Google Turns Search On Its Ear!

CNN News Reports: "The largest change to Googles search results in History starts today".

Today, Google made the merger I'd told you to watch for...

They merged their default search results with G+ creating the much-discussed "social search".

You can read more on Google's Blog and on the CNN news story.

Who wins? Social influencers with name recognition leverating G+ and the +1 button. Who loses? The old school SEO'er. Exactly as predicted.

It is worth noting that those who don't like these personalized results can now easily turn them off which is new and useful to us as well. However, by default they are on and are what the average searcher will see if they are logged in.

This is what Facebook COULD have done two years ago and trumped Google with but delayed and has lost a critical foothold.

What does this mean for you? It means that while SEO principles remain important... that social influence and market recognition in the social space is now a KEY SEO element.

If you took my advice to leverage the +1 button, Google+, pages, authorship and badges (wow, what a mouthful!) you are now going to begin reaping the rewards.

It means that more than ever you must establish yourself in your niche, in your market and set out to become a recognized personality!

Training courses such as this are one way to expand your knowledge of how to win this game. The students that took part in the 30 Day Challenge with me last month also learned a LOT about this type of social influence.

Regardless of how you do it this is the only kind of influence that is "future proof". Tech will come and go, searches will come and go, social sites will come and go... but when you have influence and a strong community or "tribe" around you it will allow you to continue to thrive!

PS: Be sure you read the post on Google's Blog